Saturday, March 8, 2008

Concept Taxis

Brainstorming in 2007

It was only so many months ago, but it was the beginning of an attempt at a renaissance in taxi awareness. With hybrid technology making Ford Crown Victrorias look pathetic besides its impending end of production, the New York City Taxi & Limousine Commission had to take visible steps towards a new industry standard taxicab. 2007 marked the 100th year of the taxi cab in New York, and so it was time to shake things up. The NYC taxi was realized as an icon of the city, and so they began to work with a design team to create ideas for a taxi with greater passenger access, more user friendly credit card machines, and a logo that would give the taxi a brand identity, something easy to recognize and understand like any good corporate logo.

Taxi Prototypes, 2007:

Standard Taxi


Taxi Concept for 2008:

Ford Transit Connect

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